To build authority and site traffic in your chosen niche, you need to create well-informed & valuable content for your audience. This content (blog articles, videos, product guides, etc) needs to solve a key problem for your users, and for this some SEO keyword research is needed.
Look through your site’s Search Console
and see how your users are engaging with your site, what key phrases they’re using and what they’re looking for. Gather audience information from your competitors and put together a list of key phrases and subjects that your audience need help with.
Notice how we say ‘help with’, not ‘interested in’ - you want to create content that showcases your ability to solve your audience’s problems, and show them the value of working with you to achieve success. This sort of content is value-focused and convertable, not like articles on the top 10 marketing trends of 2018. Utilising this SEO Content Marketing strategy (the method of using content to drive traffic to your site), you and your team should create a by-monthly Content Calendar for your website, using SEO data driven keywords and phrases to slowly build authority with your audience and within your brand.
This is a strong tactic that should remain a steadfast part of your marketing strategy, in order to attract and win quality clients.